How It Works

Finding new customers faster requires three ingredients:

1. Targeting
2. Value proposition
3. Mailing list

These must be optimized iteratively to find the decision-makers most likely to buy your products or services. Changing any one of them can easily change the other two.

You can also watch a video demo of this process.

Which industries purchase your products or services now? Where are the best places by metropolitan area for these industries?

You will know the answers with our targeting data. You'll get the trends for 400+ metropolitan areas by industry, plus 580 micropolitan areas, plus the nationwide trends for 950+ industries, plus the projections for 2018. You'll also know which ones are recession-proof.

When you target the industry-location combinations (the "best places") where your customer base is growing, you significantly increase your odds.

When you finally reach the decision-makers, their typical response is:

• What do you want?
• Why should I care?
• What's in it for me?

Your answer (value proposition) needs to be clear, concise, and compelling ... and phrased in dollars ($) or percent (%). Your potential customer wants to know what you accomplish, not what you do. Businesses are in business to make money, and vague and self-praising adjectives about your products or services will not help them. 

We will help you develop your value proposition based on your business profile and information you provide. This typically takes many iterations over a period of several days and will change as your targeting and mailing list changes. We will also help you identity the transferrable benefits of your products or services that can be leveraged with other industries.

To date, we've developed hundreds of value propositions in just about every industry you can imagine, and they're getting 6 times more responses that traditional marketing material.

You have three choices for delivering your value proposition directly to decision-makers:

1. With snail mail, you can reach thousands at a time and find new customers 6 times faster than networking and cold-calling combined.
2. With email, you cannot reach as many decision-makers per day and you'll need to send out about three times as many emails to be as effective as snail mail.
3. With networking and cold-calling, you're reaching one decision-maker at a time. This is much slower and significantly more time-consuming than snail mail or email.

Whichever approach you use, we will help you develop a mailing list of the decision-makers most likely to need your products or services. This includes the executive's name and title, the business name, mailing address, email if available, telephone number, industries they serve, size, and other information you request.

In fact, you can use all methods simultaneously ... snail mail, email, networking and cold-calling.

Watch the video demo and call Mark at 253-333-0633 or email